Hey, I’m Sara. Designer by trade ✍️ , food and hospitality enthusiast by chance🍴. Fueled by good books 📚, fine cocktails 🍸, and a craving to make memorable experiences.
Designed INFINITI’s first virtual assistant to help users compare vehicles and explore the brand through a guided, conversational experience.
INFINITI Global Website
Redesigning an Award-Winning Luxury Automotive Website
Creating scalable, interactive components that modernized INFINITI’s global digital presence and established a new standard for luxury automotive UX.
Internal Automation Platform
Crafting an Automation Platform for Mitsubishi Canada
Designing a responsive internal automation platform to streamline vehicle lineup and pricing workflows for Mitsubishi Canada.
Apple Careers Retail Website
Immersing Prospective Candidates in the Apple Retail Culture
Designing an immersive digital journey that gives prospective Apple Store employees a realistic glimpse into life at Apple.
[03] Experience
I have 6+ years of experience designing for TD Bank, INFINITI, Apple, and Mitsubishi. Currently at Razorfish, I'm leading the redesign of Amica's insurance website and contributing to team culture through creative initiatives.
Before that, I built INFINITI's first AI tool and a global site redesign that won IAC and Creativepool awards.
My work balances strategy with design intent, delivering experiences that make sense for users and shine for brands.
Outside the screen, I'm drawn to a different kind of experience design, the kind that happens around a table. I'm currently taking my design practice into the world of food and hospitality, where I believe the same principles apply: intention, detail, and the pursuit of experiences worth remembering.
